As the direct mail marketing statistics above clearly demonstrate however, this is not true. While many people have predicted the death of email marketing, an even greater number have claimed that direct marketing is already dead.
When asked, “Which is more effective at getting you to take action?” 30 percent of millennials said direct mail, 24 percent said email. 70 percent of consumers preferred traditional mail for receiving unsolicited offers from companies. The response rate to direct mail pieces is 3.7 percent, as opposed to 2 percent mobile, 1 percent email, 1 percent social media, and 0.2 percent internet display. 80-90 percent of direct mail gets opened, only 20-30 percent of email gets opened on a good day. 62 percent of consumers who responded to direct mail in the past three months made a purchase. 56 percent of consumers who responded to direct mail went online or visited the physical store. The average ROI for direct mail campaigns is between 18 and 20 percent. 
Brand recall was 70 percent higher among participants who were exposed to direct mail ads rather than to digital ones. That means your message is absorbed more quickly and effectively. Direct mail was found to require 21 percent less cognitive effort. Direct mail generates a motivation* score that is 20 percent higher than digital media. One study, “The neuroscience behind the response-driving power of direct mail” found that:. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold a 1,300 percent return. DIRECT MAIL MARKETING EFFECTIVENESS STATISTICS 70 percent of Americans say mail is more personal than the internet. 56 percent of customers find print marketing to be the most trustworthy type of marketing. respondents and 65 percent of Canadian respondents agreed with the following statement, “I enjoy getting postal mail from brands about new products.” The greatest number, 54 percent, of consumers surveyed said they want to receive mail from brands they’re interested in:. More than 2.5 billion coupons were redeemed. 42 percent of recipients read or scanned the mail pieces. 
A total of more than 150 million direct mail promotions were sent out in 2015. 
Last updated: January 8, 2017 GENERAL DIRECT MAIL MARKETING STATISTICS We’ve collected these direct mail marketing statistics for small businesses from a variety of sources.
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